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Giving Your Business the Personal Touch

A business cannot succeed without clients. To build a client base, you must create a plan to gain clients, keep the clients you have and continuously market to grow the base. To build up a customer base takes time and dedication and most importantly a PERSONAL touch. Business and sales are not impersonal they are quite the opposite. Your relationship with a customer is only as good as your last interaction. Just one negative experience may be all it takes to alienate a client and send them running for a competitor. Always be courteous and try to give each interaction a personal touch. Sending a thank you e-mail after a completed deal or transaction will leave the customer with a positive impression of your company. Most companies think of themselves as customer-focused. [read more]

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